People we’re loving: Takae


Takae Mizutani and Sons may sell a rather limited selection of chinaware but in my opinion it is some of the most charming around on the British design scene. “Our aim is to create products that bring a little smile to people’s faces”, says London-based designer Takae, who cites her two cats Mooks and Guinness as primary forces in the evolution of her little company.

Living to spread the smile, Takae designs childhood-inspired pieces that have built her something of a cult following. And so that you can listen in on the design process, each product is packaged with a little leaflet explaining how it came into being.

My favourite is My Egg and Soldiers. Takae has a point, after all: “Don’t you think it’s not really fair that soldiers often have to lie down on a plate? They look sad and already lost before battling with an egg.

Good soldiers need royal horses and a tasty egg needs to be in a humble castle.”

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